“What ifs” Build worlds

“What if we made a coffee sleeve!” exclaimed Jay Sorensen as felt the sting of freshly brewed coffee spill onto his lap on the rainy 1989 Portland day.

Several years later, someone else pondered, “What if the sleeve was embedded into the cup itself?”

These types of “what if” questions build and shape our communities. They build our world.

And they build the world for the next generation to build upon.

If you want to “build culture,” begin with “what if” questions.

*Thanks to Makoto Fujimara for helping me ask more “what if” questions. See his book Culture Care.